“People decide whether or not they like a product in 90 seconds or less. 90% of…
Large websites are built with a set of page modules that hold different types of content. Instead of designing a…
Now that you have a task list, let’s turn that into a flow diagram to show how the user will move through your…
Interviews get you deep into the emotional experiences of a user. They focus more on feelings than actions…
Personas are how we distill all the individual users’ data we collect, into broad characterizations of our users.
The cornerstone of the design profession is giving and getting feedback. Product designers work…
Learn to study human behavior in-situ. Use your powers of observation to understand what experiences make people…
“Expected behavior” is a term for what users believe they know about how an…