You Can’t Start With a Million People

“What those organizations are generally doing is post-poning the day they need to say to a customer ‘please pay me money’.” — Seth Godin

We celebrated them before they’d even begun.

Because they’d set out to change millions, and that narrative always excites us.

And so they asked for a lot of our time, attention and money.

$5 million. $25 million. $50 million.

Then they disappeared as quickly as they started.

Have you heard of Clinkle?

What about Color?

And Airtime?

No, their ambitions were too great.

Instead of setting out to change a million, they should’ve started with just one.