Alex Levin, BBA Strategic Design and Management ’11

Alex Levin, BBA Strategic Design and Management ’11, is a founder and the director of strategy at L+R, an international design and technology agency with clients including Amazon and Louis Vuitton. He co-founded the business six years ago with Ryan Riegner, BFA Communication Design ’10. The business had no outside investment and now reports seven-figure revenues with offices in Brooklyn and Barcelona. Levin made the Forbes 2019 ’30 Under 30’ List in the category of Marketing and Advertising.
When Levin and Riegner met at Parsons, they almost immediately began collaborating on a business venture, creating the Web design company Albino Rhino in their dorm room. The two got their first gig creating logos and a website for a tool company. “It was like 400 bucks,” Riegner jokes. “And our website was in Flash,” Levin adds.
Since then, Levin and Riegner’s business has matured into a full-service digital consultancy with offices in Milan, Barcelona, Brooklyn,and Los Angeles. After graduation, they established a fashion brand, moonlighting to support the business by helping technology companies with their visual communication needs. Realizing that this work was
more profitable, the pair decided to give up the fashion brand and focus full-time on digital consulting.
Today L+R’s array of services includes brand strategy, app development, research and usability testing, and graphic design. The firm has built apps for Unilever, designed branding for Amazon, and created VR experiences for Louis Vuitton. Clients are drawn to L+R by its A-to-Z approach and extreme attention to detail. Levin believes that the firm’s success stems from combining these two qualities.
“When a designer wants to help a coder do their job better and the developer is excited about that — that’s what we strive for on our team,” Levin says. “I found that same spirit of collaboration at Parsons.”
Join their team: levinriegner.com/careers

