Strategic failure

Failure is overrated lately, but failure is still useful. Especially when you fail on purpose.

You can fail strategically: attempt something, knowing you’ll probably fail, but for the purposes of learning to do it better next time.

I used strategic failure the first time I applied to speak at SXSW. I knew I didn’t have what it took, but I learned about the application process. When I applied the following year, I accidentally got a book deal, which secured a speaking slot.

Strategic failure gives you permission to to try, permission to suck, and the freeing feeling of not needing to succeed.