The Art of the Word

It’s good to write many words. If you make it a habit to write every day, you start to develop a mindset of there’s always more where that came from. You get good at busting through the fear that often stands in your way.

But the number of words written gets more lip service than it deserves. What doesn’t get enough lip service is the power of just a few words.

Distilling a complex concept down to one, or two, or just a few words—words that capture attention in the right people, words that stick to the memory like gum to a shoe, words that inspire the curiosity to read the next set of words—that is an under-appreciated art.

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