The Shipping Habit

It’s been awhile since I shipped on a daily basis. Lately, I’ve been shipping larger projects, more sporadically.

To complete a large project, you need to feel confident that you’ll be able to get to the end of that project. You need to feel confident that, when the time comes, you’ll be able to ship.

If you aren’t confident you can ship, it’s hard to focus on creating. If you aren’t confident you can ship, focus seems pointless.

The more you ship, the easier it gets to bust through that moment of hesitation. That moment before pressing “publish.”

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