Under your nose

Many people think they are struggling to find a good idea. They don’t realize that it’s right under their nose.

More specifically, it’s behind your nose, and between your ears. There’s already chatter in your brain.

We’re afraid to embarrass ourselves, and we’re afraid the silly ideas of the voice in our head are dumb ideas. So, we ignore the chatter. We miss out on lots of dumb ideas. We miss out on lots of great ideas. We also miss out on dumb ideas that, if executed, would lead to great ideas.

Next time you’re looking for a great idea, remember, it’s right behind your nose.