Innovation Hack 8 — You Always Need a Vision

And it doesn’t need to be crazy

  1. At Amazon, they always start every project with a press release.
    Isn’t this a great way to make people think about value instead of features?
  2. Think of a list of five adjectives you want others to describe your company or your product. Imagine how you want your shareholders, customers, employees, prospects to describe it. Now you’ve created a goal for every employee to keep in mind in whatever they do.



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Adam Egger

Helping with Innovation, Transition and Growth | Strategy and Innovation can be fun and simple | Working at @softwareag. A minimalist living a good life.