Are you afraid of being rejected? Top 10 reasons from App Store.

Months, lots of money and efforts can be spent on mobile app development. But one thing ruins it all — your app can be rejected while uploading to App Store. Find out most frequent reasons for apps rejections.

10. Bugs

Let’s start from the most obvious reason. Test your app accurately, fix bugs and avoid crushes. It may happen that App Store passes your app with some bugs, but will users appreciate it?

No matter how soon you want to have it published, do it only after you get sure that it works impeccably.

9. Broken Links

All links in your app got to work. User support link got to contain up-to-date contact information.

If you offer auto-renewable or free subscriptions — link to your privacy policy got to exist. Implement a link to your privacy policy as well if your app is in the Kids Category.

8. Placeholder Content

Next point might be obvious too, but it happens that you are in a hurry to publish your app and forget about finalizing some things. Check if all dummy text and pics in app are replaced with real content.

7. Incomplete Information

Let people from App Store check all functionality of your app. If it has some features available for chosen type of users only, share a demo account completed with username and password.

If features require an environment that is hard to replicate or require specific hardware, provide a demo video of it.

6. Inaccurate Descriptions

App descriptions and screenshots must convey your app’s functionality. Everything got to be correct and true. Don’t forget about the quality of content and screenshots — it must be high.

5. Web clippings, content aggregators or collections of links

App Store asks you to use features that are unique in iOS. Website copies, webviews and apps that don’t offer much functionality or content have a great chance to be rejected.

4. Misleading users

Your app should perform as it is stated and/or advertised. It shouldn’t mislead users giving them impression that app is something it is not.

Quite rough example: app called “Easy French Cuisine” and with description related to it shouldn’t be an endless space-runner game.

3. Substandard User Interface

You might have faced Apple’s policy of making clean, refined and user-friendly design for their products. They require the same approach from app developers. Plan design carefully and follow design guides.

2. Advertisements

App Store will ask you if your app uses IDFA (Advertising Identifier) to serve ads. Your app will be rejected if you indicate that it uses IDFA but doesn’t have adds functionality or doesn’t display ads properly.

1. Not enough lasting value

Your app will be rejected if it applies to a small niche of market or has not enough amount of content or functionality. You can avoid it by observing apps in similar category on App Store. Thinking all it over will help you to provide better user experience in your app.

Get back to this list from time to time while developing your app, avoid rejection and make it to App Store!