Increasing Sales Performance With KISS
49% of sites fail to comply with basic usability principles, and 50% of online sales are lost because visitors can’t find content. (Forrester 2012)
At 111 Minutes, we pay lots of attention to usability because it can double your sales.
Now, let’s talk about KISS.
KISS
Check out Wikipedia’s definition: KISS is an acronym for “Keep it simple, stupid” as a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided”.
If your website is built according to the KISS concept, you’ll get more revenue because it would be much more simple and intuitive to find products/services on your site and to purchase them.
Yesterday, I wanted to order some food to be delivered. I chose my food items and clicked “order.” The site made me then enter the details of my order (address, name, etc.) and you usually get a call from the manager to approve your order after it is ready.
But in this case, one more page with lots of graphs to fill appeared. The site wanted me to sign in, enter personal info, create a nickname (what sign in?! Your customer is hungry! Don’t waste his time- bring the food ASAP!), etc.
After registration, my chosen food from the shopping cart was lost. After all of this, they lost their customer. I’ve ordered pizza form a place where usability is much higher. The process took no longer than a minute to make an order without any registration.
This example is quite rough. Sometimes users can’t understand where they can purchase a product, read info about it, or just get lost on the site. Let’s find out what mistakes should be avoided on your website so customers would be able to purchase seamlessly.
Open The Door
Make sure that you give enough possibilities for your customers to purchase. Your site must be mobile responsive:
“Currently, eight in 10 smartphone owners are smartphone shoppers,” according to Google/Bazaarvoice as of March 2014.
If the site isn’t mobile responsive, its UI elements can crash and buttons could work inappropriately in smartphones. It can also make your customer leave the site without buying anything. So give your clients who use mobile phones the ability to buy.
Find two more tips that affect website sales in original article at 111 Minutes Blog!
