Stop Failing — Create A MVP

We meet different clients working in the mobile and web development sphere. Here, I’m talking about people who required design and development. These clients often have good ideas but not a clear vision about what needs to be released in the first version of their product. They want to develop a big project from scratch with lots of functionality and then release it. Sometimes a lot of analytics and researching was done and the client is sure that the idea will work without the MVP stage. Sometimes the client has only an idea and is sure that it will work. Unfortunately, it usually doesn’t.

There is only one reason why MVP development should be denied: it has already been developed. No more exclusions.

By failing to prepare, you are preparing to fail

Without preparing for exams there is a high probability of failing them. Why is it different with such an important thing as product development? You can say that you have talked to a potential audience and performed marketing research, but it may be insufficient. Have you researched well enough how preparations for a mobile app or a website product development has to be done?

MVP is the next stage of preparing. I’d say that it is the way to get to a successful product. In talking about a successful product, I mean one with a good UX/UI, only needed and useful functionality, and a positive user attitude.

Invest Instead Of Spend

Releasing a whole product without the MVP means that time and money were spent on unnecessary functionality. Instead of spending funds and time on the development of unused functionality, you could spend them better on the promotion of your product or on gaining enough early adopters to get proper feedback. You must check feedback and understand what functionality is required and what isn’t. Also, users will say what improvements they want to have in your product and help development of what parts are not required. For example: a product video sharing and editing as one of the features. You decided to implement video sharing in MVP. But you see that your users don’t use this feature and don’t need video sharing and editing at all. Instead, they use other functionalities of the app. So, instead of developing video editing you could spend funds to improve the functionality of the product that users prefer to use.

Is it alive?

Use MVP with core functionality to find out how many actual users will use your app and how often will they use it. The reason is because you can have a good idea, but people won’t use your product. Release the MVP to gain feedback on why.

Find 3 more tips about MVP and 1 more cool illustration in original article at 111 Minutes Blog!