When one page website development is the best solution?
One day or another, every business owner or CEO thinks about its company’s website development. A website is especially important when the company works online or has to be strongly represented there (for example, a tech startup). Today, people meet your company online. Your website has to reflect your company’s appearance and policy.
I want to tell you about a single page website and when it will fit your business and when it will not.
Single (one) page website aka a onepager
The appropriate approach rules.
Choose the most suitable website for your company—‘cause you won’t use a Ferrari to go off-road. A 4x4 truck is the best solution for dirt, hills, and awful roads. However, you would choose an awesome sports car for a highway or a sports track. Everybody understands this.
Let’s figure out when a onepager runs as great as a sports car on the track!
Usually, a one page website is developed for providing information. Because of that simplicity, a browser easily downloads all information in a onepager. The same cannot be said for a huge E-Shop or a big blog. Just imagine how much time would it take to download the whole of EBay or Amazon at one time (and how much data it would take to do so). But single-page websites are fast–really fast–and there is no need to exchange any information with a server while surfing the page when it is already loaded. New elements appear rapidly and almost always with animation.
Animation
Animation is one of the benefits of a onepage website. Great animation and a good UI create a feel for the site. Every move, every opening of sidebars or anything else, can be animated in onepagers. Do you know the main synonym for a well animated onepage website? The answer is: a modern website.
Onepage websites haven’t spread all over the web, so a onepager with an awesome UI and custom animation will differentiate your website from other's, especially your competitors.
SEO
One more interesting thing to say about a one page website's differentiation is that it is SEO-friendly. This doesn’t mean that all single page websites are higher on search lists than other websites, but it does mean that SEO can effectively be used for one page websites.
In talking about SEO, it is also important to mention that analytics can be implemented. You can find information about your visitors that show what demographic is visiting your site the most. Where are they from? How much time do they spend there?
Trend
One page websites are also trendy. They aren’t overloaded with text, buttons, etc. Due to scrolling ability and nicely drawn tips, onepagers are 100% intuitive. Now, except for scrolling up and down, some websites allow users to move left and right on the site (just like 111Minutes’ website does). Also, there is nothing except required info on this or that part of a one page website, so it is hard to get lost there. Usability is the trend of modern websites (and other stuff from mobile apps to fridges) where flow is 100% intuitive.
Storytelling and responsive
Users are surfing the onepager step by step, so storytelling is possible. One step on a single-page site will be completed by another step, and in the end all steps will complete the story about your company, services, portfolio, etc.
In our world, where everyone uses smartphones and tablets, your website has got to be mobile responsive. The good thing is that a one page website can be mobile responsive.
Font
I almost forgot to mention one more ingredient of trendy and beautiful website- font. Just imagine how much damage a bad font can cause to your site. When a UI is modern, and animation is great, bad type ruins the feel of a website. So don’t hesitate to spend more time on choosing the right font.
There is one more article about the benefits of one page website development in our blog!
Custom forms
There is also the possibility of creating custom forms on one page websites. Your visitors will be able to leave comments, their general info, sign up and complete surveys. Just deicde what works best for your website.
E-Commerce functions can be implemented to one page websites as well. Users will be able to not only to see the info about your company, services, and portfolio, but also to pay through your site.
So when is one page website the best solution?
Regarding everything written above, we can make the conclusion that the development of a single-page website isn’t a universal solution for everyone.
Onepagers are good for businesses where creativity plays the main role. Scroll or parallax functions at one page websites create conditions to show it. So digital, design, architecture, photo, traveling, educating, advertisement, etc., agencies are the best suited for a one page site. Also, one page websites can be created for startups. IT companies and web designers can reflect the fact that they are modern.
Single-page websites could also be designed and developed for an event promotion company. So potential visitors of the event will google it, and visit the onepager.
One page websites are a great platform to show a portfolio and services of all the mentioned creative types of business.
One more benefit of a one page website: it is easier and faster to maintain them. However, it depends on how complex of a onepager you need.
So, providing information in an awesome way is the main reason for a business to consider a one page website. Build yours today.
Originally published at 111 Minutes Blog
