Design & UX

“Designing a product is designing a relationship.” — Steve Rogers

I’m not a very big fan of Apple products and iOS. May be due to the fact that I like to have more control over my devices and software. But I really admire Steve Jobs for his focus on design and user experience. It is this approach that drives sales, customers satisfaction and make a product to be iconic. I truly believe that nowadays while producing a product or service companies MUST create great design, awesome interfaces and amazing user experience. After having experience with an apple product, there is no way for a regular consumer to return back to falsely awkward not clever designed systems. Just remember first smartphones like Compaq iPaq with early Windows Mobile. It was long before the iPhone era. But only after making a smartphone to look good, user friendly, easy to use and overall providing great experience it became hugely adapted device. The same with tablets. I remember Bill Gates presenting first HP on Windows tablet years before iPad. So, it would be useful to paraphrase “Sex Sells” into “Design Sells”.