Solving Customer Problems

We are living in the age of mass individualization. No two people get the same Google search result, see the same products on amazon.com…

In The Customer OS I’m trying to do two things. First I’m trying to get underneath headlines such as digital, transformation…

We are redesigning our organizations to fit the 21st century. We are configuring them for learning, flexibility and adaptability. To…

It becomes increasingly clear to companies that they have been running on this fundamental fuel that they have taken for granted, called…

Is the current model for understanding customers broken? Is the level of authenticity, immediacy and continuity needed today outside the…

Is being «customer centric» a well intentioned management decision, or is it the DNA of a company? Is it a reflection of what you want…

Recent developments in the architecture of markets could end up putting companies in a situation they haven’t trained for: Having to…

(Aerials is a conference on the next generation of management and companies. Designed and organized by Totem, Toronto. This is a summary of…

As an example of value chain disruption; what might your car look like in 2020? Using the example of the car industry to demonstrate how…

Disruption doesn’t come out of nowhere and suddenly hits you in the gut. There are obvious signals we can recognize that either tell us to…

Companies aren’t disrupted, components in the value chain are.

The Jobs-to-be-done approach is a very simple, yet hard approach for getting to the root customer insight in order to improve your…

Our next ideas aren’t necessarily right in front of us linearly adding to existing or new ideas. I’ve collected eight articles and videos…

“We face an unusual historic opportunity, right now, to see these pieces brought together in a new kind of constellation, in a new kind of…

Attending a customer event for the marketing management solutions company CapitalID (capitalid.nl) I was asked to share my ideas in regard…

Business, technology and people hold the key to understanding the future.

Business strategy has always been premised on assumptions about technology, those assumptions are changing, and this will drive us to a…

Three things are changing customer demand and directly affecting how companies need to think about future economies:

Companies face a deep and widening complexity gap; between their current offering and the emerging behaviors and needs of their customers…