Be real.
I’ve been asked this week to write about what I consider the key principle(s) for a brand to adhere to in partnering with a social cause in social media, in order to not seem inauthentic or opportunistic.
This post will be short, because the answer is simple. There’s just one principle: Be real. Literally. That’s the principle. Kind of like the principle of Nike: Just do it. Also kind of like Ron Swanson’s handbook:
Just be real. Be authentic. There shouldn’t be any further explanation of that. That’s as simple as it gets.
Okay, I’ll explain just briefly. If you be real, then real people will get it. Of course, haters gonna hate. You can’t make all the people happy all the time. Forget the haters. If you focus on being real and doing what you think is right, then the right results will come. That’s all. Boom. (Drops the mic)
