Here’s Your Daily Dose of Extreme Adorableness

How The Toronto Zoo is mastering Facebook

While I love photos and videos of cute animals, especially of baby animals, I don’t follow any cute-animal-based social media accounts. Instead, I get my dose of adorableness from photos shared by friends. That’s enough for me.

A week ago, I stumbled upon this video from The Toronto Zoo…

After spending an extra 20 minutes looking through The Toronto Zoo’s Facebook Timeline, I was hooked. Not only do they have the most adorable baby animals, they also have mastered the use of Facebook. I am now one of their 100K followers.

Here are 3 major things The Toronto Zoo’s social media team is doing right:

1. Friendly, Knowledgeable, and Humorous Tone

The tone of these posts are light-hearted, fun, and approachable, not only capturing our attention but also inviting us to engage with them. I feel like I’m talking to a person, not a business.

2. Engage and Educate

The account actively engages with its audience, answering questions about the animals and about visiting the zoo. They respond quickly, and are both informative and educational, encouraging more users to engage with them.

3. Build a Community

They’ve built a community where customers happily provide content and engage with each other, often answering questions from potential customers.

So What?

More visitors! While I don’t have data on the number of visits and can’t draw conclusions on causation, I am confident The Toronto Zoo’s social media effort has increased the number of residents and foreigners visiting the Zoo. Just look at these responses:

I rest my case.