I don’t use it, but it might be interesting!
Although I have downloaded the app, I personally do not use the Snapshot. But I wouldn’t say that in general I am their target market. Used mostly by very young people (23% of 13–17-year-olds and 37% of 18–24-year-olds) Snapchat is a very useful platform and way to share funny live moments of your life with friends and family. In this profile Snapchat would be most valuable to companies that have in their audience teenagers or young adults that want to share their life experiences in a very creative and fun way that stays alive just for a while and then moves on for another story.
Companies like Coca-Cola and Pepsi could profit a lot using this platform. It is a good way to meet their audience (13–18-year-olds, soda heavy drinkers), engage with them in a content creation and sharing campaign through the platform.
Recently Sprite has launched a campaign in Brazil using the Snapchat. The brand posted 15 different Snapchat codes printed in their cans connection the Web celebrities and other local notables. The campaign would develop towards more engagement with Sprite audience. Sprite will start to print everyday consumers’ Snapchat account codes on its cans. So, eventually consumers will be connecting with each other, only it will be a surprise which cans lead to which Snapchat accounts.