Maria Ievseieva
Clear as Mud
Published in
1 min readApr 5, 2016

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No nude animals on the web!

National Geographic came up with an excellent joke on April Fools day. The magazine have posted that on Facebook that they will not any more the nude pictures of the animals.

The main goals of this campaign were to drive traffic to the site http://news.nationalgeographic.com/ and to drive brand engagement for national geographic.

There were a lot of reactions and comments to this post. Some of the people were just laughing and some people came up with great business ideas of creating the clothing lines for the all kinds of animals. Overall reactions to the post were really positive. I think National Geographic did a great job on its April Fool’s campaign.

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