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Michael’s Brain Exploding When He Sees a 50 Slide Deck Plus Technical Appendix

The 1517 Anti-Pitch Playbook

Tips on How to Tell Your Story with Evidence and Design (But not Deceit).

1517 Fund
1517 Fund
Feb 13, 2018 · 26 min read

What is Sufficient for a Great Pitch?

Lessons from the Fundraising Road

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Richard Feynman used to say if you can’t explain it in simple terms, you don’t understand it.
Makes it easier to know we’re on the same page.

General framework for Your Pitch Deck

Slide 1: Cover Slide

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Slide 2: The Problem

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From Huxly

Slide 3: Solution — Your Product

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Slide 4: Team

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Cabin deck.
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Loomia’s team slide

Slide 5: Opportunity — Market

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Peter Thiel: “So given power law distribution, you have to ask the question: ‘Is there a reasonable scenario where our stake in this company will be worth more than the whole fund?’”
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The brilliant advice Michael did not follow himself in 2014. But his friend Joel did and turned $500 into $400,000.
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Did you know there were 15,200 metal fabrication manufacturers in the US with 20–250 employees? Neither did we!
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This is not realistic. (Taken from a pitch deck for a product that pitched line-sitters; itself an out-of-touch concept.)
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“Every now and again, our car would kill a rabbit on the trip. I remember Fermi on one trip calculating how many rabbits there must be per square mile based on the speed of the car and the number of rabbits killed. It gave him great pleasure to figure out approximate answers based on rough data and reasonable assumptions.” — John Archibald Wheeler in Geons, Black Holes, and Quantum Foam

Slide 6: Traction & Business Model

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The sizzle and the steak from one of our portfolio companies.

Slide 7: Existing “Solutions” — the Problem Unsolved

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Slide 8: Competitive Analysis

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Apparently Sean Parker thinks Michael Moritz talks like Daniel Plainview in There Will Be Blood.
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Slide 9: Financials

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Slide 10: Contact Info

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Timirah James…you rock! (Timirah has the first 1517 shirt ever made. She was the first person to ever ask Michael about 1517 after he pitched the concept at an opening ceremonies talk at LAHacks in 2015.)

Do

Don’t

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This is from a deck sent our way. The product had nothing to do with the stock photo.

Resources

Some Examples of a Good Deck

Books

Subversion

Subversion is a publication by @1517fund that features…

1517 Fund

Written by

1517 Fund

1517 supports technology companies led by young founders. “A real education is a liberation.” — Nietzsche

Subversion

Subversion is a publication by @1517fund that features stories of people who are in protest of something they care deeply about. What are you rallying against?

1517 Fund

Written by

1517 Fund

1517 supports technology companies led by young founders. “A real education is a liberation.” — Nietzsche

Subversion

Subversion is a publication by @1517fund that features stories of people who are in protest of something they care deeply about. What are you rallying against?

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