Subversion 004. Double Shot: What Do Early Stage Investors Look For?

This week’s episode of Subversion focuses on a question a lot of aspiring founders have: what, exactly, is it that early stage investors look for in a prospective investment? Michael sits down with Zak to discuss how early stage investors look for investments and break down companies.

Other investors probably won’t look at the team as strong as Danielle and I do — we ask character questions, we’re trying to understand where somebody’s coming from. We want to understand, “Is this somebody we’d found a company with?”
— Michael

Really, investors look at three areas:

  • Team
  • Product
  • Market

For an in-depth discussion of how Michael and Danielle look at prospective investments, check out the Anti-Pitch Playbook:

What questions do you have about starting, running, or growing a venture-backed company? Want to get in touch?