Technologies are reshaping the world of the leisure industry and the way we think, book and travel. The evolution of the global travel ecosystem drives new opportunities and requires a fundamental change of the way experiences are offered to customers as it’s described in the “Experience economy”, a book by Gilmore and Pine. However, there are two problems that we have recognized after more than three years of research and testing of the most important aspects of traveling.
The main problem that you face as you decide to travel is not when and where, but with whom. Even if you have your 10 closest friends by your side, and everyone wants to join the trip often the difficult part is to organize it. We all have been in this situation where we want to travel with our friends as group traveling can be really fun. Especially when you are with the right people. But … there is one thing that we regularly struggle to deal with — to plan the trip and to easily get along with the others. And in reality, it is not always as pleasant as you hoped for since often someone would complain about the hotel, or that the vacation is too expensive, or the time frames would not be suitable for everyone.
Therefore, we decided to create 15toGO — an application for group traveling where you can match with new people to travel with, book hassle-free and travel for less.
Another problem that we address is the unfair distribution of the value generated in the group traveling. Why does this issue exist in the first place?
Most of the time, the first thing people do when having hard times to plan the trip is contact an Outgoing Agent, who sends them different options. Eventually, they usually book a trip and pay much more than they have originally planned. Typically, the Outgoing Agencies take between 15 to 30% commission for being a legacy intermediary between the customer and the Local Tour Operators (LTOs). The LTOs are actually the real heavy lifters in the travel industry but they do not get what they deserve. We want to resolve that problem by creating a travel ecosystem based on mechanisms that incentivize users to invite everyone from their social circles to join.
15toGO provides a solution through a social platform, which gives the opportunity to meet new friends and like-minded people to travel with on already organized trips where the more people come, the less you pay. LTOs can offer trips directly on the Marketplace, thus cutting out multiple intermediaries. This enables better margins for the LTOs and lower prices for the end customers.
We strongly believe that Local Tour Operators should earn more and Travelers should pay less.
15toGO gives an advantage of the first 15 that join a trip. It is called a ToGO Deal, which means if more people join, e.g. the total number of travelers reaches 15, 20 ,25, 35, 45, 60, 80 (we call that ToGO Milestones). The first 15 people that have booked the ToGO Deal will receive TGO points by the local tour operators and will ultimately pay a lower price.
The TGO points will be the fuel of the whole ecosystem. It will be the link between all parties involved serving as the payment medium. With the help of these points, we will be able to give another reason to the travelers to invite their friends and family to register on the platform as well.
The more the merrier … and cheaper.
We are building a community network that empowers both users and Local Tour Operators to participate incentivizing all parties as using the native TGO token. The main challenge is to filter the secure travel deals from scams published by agencies that are not legit and trustworthy. We will personally evaluate each initial LTO’s request, looking into their reputation in the travel industry. This approach will also help us create a balanced market without dominating players in the first stages of the project.
Our mission is what we strongly believe in:
Together we create more value for both Travelers and Tour Operators around the globe, connecting them in one Ecosystem. We, at 15toGO, also plan to create a special section on the app where trips with a cause will be listed. Community members will be able to vote for them, join the trips and donate their own labor or TGO points. We believe that we can rebuild the world we all want to live in using our own hands and hearts.
15toGO is mainly focused on Millennials with active and adventure seeking lifestyle. On later stages of the evolution of the Ecosystem, we believe that everyone will have the opportunity to find the right people to travel with and the best deals on the global marketplace.
It is important to know that 15toGO will maintain a low 10% commission from the Local Tour Operators, of which 5% will go back into the ecosystem in the form of TGO points, distributed among the biggest platform contributors. Having a personal profile on the platform is free for everyone and it will stay that way.
If you want to know more about 15toGO visit our website: www.15toGO.com
You can also download the app and try it today: https://15togo.page.link/medium
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