6 Reasons why your business should invest in UX
“Customer is King” — This is an age-old mantra, especially true today. Generally, organizations do everything it takes to keep their customers happy. But things fall through the cracks when you plan your digital products. The biggest reason? The power of user experience (UX) is underestimated or simply not given enough thought.
The good news is that businesses are increasingly realising that the digital ecosystem has an effect on the perceived credibility and quality of their services.
User Experience is like salt to your food that makes or breaks the effectiveness of your products. Let’s understand why it is so important:
Your customers judge your digital products and how! It takes them only 50 milliseconds to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. In fact, a positive first impression can increase overall satisfaction.
While good UX encourages your customers to form a good opinion of your company and products, let’s understand what’s the business case for you to invest in UX:
1| Beat the competish!
A great product with impeccable user experience is nothing short of being addictive. That’s what you need when facing fierce competition from other players.
2| Earn Trust
UX works on best practices that enforce consistency, total transparency, no hidden dark patterns- all ingredients to win the trust of your Customers
3| Save Money on Marketing
The former design chief of IKEA said that “Design will kill Marketing”. In fact, we have seen how good UX coupled with the right communication can reduce dependency on marketing resources. So if you are a start-up, you are better off investing in a solid design team to perfect your product rather than beefing up marketing resources to sell an average product.
4| Get your growth strategy right
If you are of the opinion that your product should scale in the right direction then you’re probably already thinking of the next set of features to be introduced. This is where a UX agency can come in handy. They will save you tonnes of time and resources cost by rapidly prototyping and user testing those features. This ensures you take the guesswork out of the picture and only the best services go to market.
5| Reduce Churn Rates
A huge business problem companies face is reducing churn rates. Investing in a good UX agency will ensure that your product is relevant and sticky. As a result, not only adoption rates go up, but also churn rates reduce when your products are user-friendly.
6| Cut down the business risk
If all the things discussed previously are at play, you now understand that good UX reduces the business risk by taking the guess-work out of your product, fine-tuning your product functionalities and aesthetics, and helping it stay relevant.
At 17Seven, we work closely with our clients as consultants and help them build products that are usable, aesthetically pleasing as well as scalable in nature.
We’d love to know what you think about this post. Do you have any further insights on this topic? Hit the comment section below. And if you need to discuss your business concerns with us, you can reach us at https://17seven.co/lets-talk.php.
