“Chocolate, Video Games & Charity”
BIG FOOD” INDUSTRY VETERANS FORM “INNOVATION CO-OP” TO RESET FOOD SYSTEM FROM WHENCE THEY CAME
FEB 18, 2021
[CHICAGO, IL] 1UP FOOD ARCADE™ LLC, a new “good food good cause” mission-based food company, announces launch of Magic Mini Jacks™, an seed-based, arcade-inspired chocolate confectionary as the first of a several of new brands and products the company plans to launch in 2021.
1UP Food Arcade™ is a food innovation co-op developing ‘good food [for a] good cause” with commitment to donate $0.25 of every dollar income profit to charitable food missions aligned the company’s eight (8) corporate food values. It’s portfolio includes brands Magic Mini Jacks™ & Fava & Eva™ as well as collaborative innovations developed partner brands via joint venture. Founded by a team of food industry veterans, the company’s operating mission is to ‘inspire & empower the growth of responsible & equitable foods, brands & businesses through its philosophy of Good. Simple. Fun for ALL.’
Magic Mini Jacks™is a chocolate covered fava seed confection, is the debut launch from the group. The new natural product offering is positioned as an allergen-friendly alternative to popular peanut M&M’s™ with focus on accessibility & affordability.
In addition, to being free from several major allergens, it is also Vegan, Non-GMO and made with fairly traded chocolate. The product will be offered in a five (5) colorfully ‘arcade-inspired’ package designs with a SRP $1.79 per 1.28oz pouch. The portfolio is currently being promoted on Kickstarter & Indiegogo campaigns with a launch on Earth Day, April 22, 2021.
In addition to it’s privately held brands, the company also plans to introduce several limited-release innovations with (undisclosed) brand partners through joint venture partnerships in 2021.
“The idea of diverse food brands banding together bring about adventurous food under common charitable mission…” inspired the “food arcade” identity, whose namesake is derived from overseas street-food bazaars. As for ‘1UP’ and the arcade inspiration, “we wanted to embrace an idea that could should transcended social barriers (race, gender, income, education) of our mission to combat, but resonated with our food & business philosophy of Good. Simple. Fun for all.”
1UP Food Arcade™ was formed earlier this year by Moy and other industry veterans with notable talent from CPGs, retailers & culinary agencies. “This last year [2020] has brought to the forefront the areas our current food system is broken. We are setting out to repair it by way of food innovation campaigns established around 8 core food values. And in doing so, to press ‘reset’ toward a better food system.”
For Media Inquiries:
Media@1upfoods.com
About 1UP Food Arcade™
1UP Food Arcade LLC, is an food innovation co-op developing ‘good food for a good cause” with commitment to donate $0.25 of every dollar income profit to charitable food missions aligned to eight(8) corporate food values. Its portfolio includes brands Magic Mini Jacks™ & Fava & Eva™ as well as limited-release collaborative innovations with partner brands (JVP). Founded by industry veterans, the company’s operating mission is to inspire & empower the growth of responsible & equitable foods, brands & businesses through its philosophy of “Good. Simple. Fun for all.” with a guiding vision to collectively press “RESET” toward a better food system”. Continue to play” at 1upfoods.com
