This is Why Google loves data.

It loves 1 and 0 s more than it’s employees — Here’s why.

Google itself; is not a subscription services explaining why billions of people use it on a daily basis.

But, because it serves enormous audiences; infrastructure and workers’ add up to crazy sums of money.

It is safe to say that Google is the name of the internet in the present world. We use the term “Google” than we do “internet”.

So factually, it is known as the information highway.

And Google just have been having a backdoor and it’s clearly visible that they use it. Google literally feeds off data.

User data which are collected throughout its search engines and websites clearly allows them to build up precise profiles of their users.

However, being in the top also make them stand out of the competition which results in more and more advertisers bidding for ads.

Now comes the issue, where are google going to put their ads?And they have the answer just for that.

Google has being continually investing in business and acquiring startups in hope of adding new ad space.

The 20o6 acquisition of YouTube proved to be the most important one yet, allowing Google to display ads on more that 300 minutes of video every minutes that attracts audiences of 1.7 billion worldwide.

Google also works with personal websites and apps with platform such as Adsense and AdMob where they effortlessly display ads in blogs and games:in return for in game rewards.

If we talk numbers, an impressive $67 billion comes from Ad revenue alone.

From the speed and reach the internet is growing at, we can only expect these numbers to be more impressive.