4 Components of A Killer Cold Email
Watch your network flourish
Whether you are a budding entrepreneur, entry-level engineer, or marketing maven, having the right people by your side can open doors that may be currently unknown or inaccessible to you.
Cold emailing can be an effective technique for growing your network, but only if the messages are specific, thoughtful, and sent to the right person.
I’m no career coach but, I have developed a formula for sending out emails that usually yield a response. The connections I have made have been instrumental to the professional opportunities I have experienced as a college student and, my only regret is that I didn’t do this sooner.
#1: How do you know them?
Did you meet at a career fair or networking event? Did you go to the same college/university? Do you work at the same company?
People don’t like talking to strangers. So, explaining how you know them, regardless of if you actually met, helps reduce the distance between the two of you. It’s easier to help someone you have a connection with.
Even if you met someone a long time ago, it’s still helpful to include this. I emailed someone a year after I heard her speak at an event and, that connection led me to a summer internship. I didn’t even talk to her during the event.
#2: Who are you?
What are you studying/what did you study? How long have you been in your industry? Where are you currently employed? What are your career goals?
It’s crucial to introduce yourself so the person you are connecting with has a better idea of whether or not they can help you. Perhaps if they aren’t the right fit for you, they might be able to refer you to someone else who is.
#3: Why did you reach out to them?
Did a previous conversation spark your interest in something? Did they write something inspirational?
Including this personalizes the message and makes the recipient feel like you reached out specifically to them and didn’t send out an email blast.
#4: How can they help you?
Do you need feedback on your resume? Are you working on a project in which they can provide expertise? Do you want to learn more about their career?
People are busy, and they aren’t going to help you unless you are specific. If you want to talk to someone, ask for a 10-minute conversation and make sure you have specific questions prepared. If you are seeking feedback on a project, send a copy of it and any relevant information.
Add in your pleases, thank you’s, and pleasantries and, you’re golden. I sincerely hope your email inbox is filled with responses from professionals who are excited to connect with you.
