A Surprising Statement from Burger King — “Order From McDonald's”
BK raises public awareness on social media to support the hospitality industry during the lockdown.
Early November 2020, Burger King restaurants in France and the UK made a surprising announcement that shocked its loyal customers and rivals from other chains:
Order from McDonald's
We never thought we’d be asking you to do this, but restaurants employing thousands of staff really need your support at the moment.
The tweet was shared by Burger King UK names KFC, Subway, Domino’s Pizza, Taco Bell, and other fast-food chain restaurants.
It clearly shows how much the hospitality industry suffered from the severe pandemic and global restrictions.
Reduced customer buying power and economic decline force global brands to act altogether, not against each other.
We used to see multiple ad wars from Pepsi and Coca-Cola or Burger King and McDonald's intended to…
