7 Things I learn from Bruce Barton

THE FIRST SECRET: REVEAL THE BUSINESS NOBODY KNOWS

What are you really in the business of delivering? What universal need are you fulfilling? Look past the obvious.

THE SECOND SECRET: USE A GOD TO LEAD THEM

Can you establish yourself as an expert in your field? Can you write a book about your service?

THE THIRD SECRET: SPEAK IN PARABLES

What are your stories? Who has bought from you and pros- pered or changed? Learn to use “story selling” methods.

THE FOURTH SECRET: DARE THEM TO TRAVEL THE UPWARD PATH

How can you challenge your customers without insulting them? Think of the Marines.

THE FIFTH SECRET: THE ONE

ELEMENT MISSING : SINCERITY

Do you sincerely believe in what you are doing and selling? If not, why not? Sincerity.

“I believe the public has a sixth sense of detecting insincerity, and we run a tremendous risk if we try to make other people believe in something we don’t believe in. Somehow our sin will find us out.”

—Bruce Barton, 1925

THE SIXTH SECRET: GIVE YOURSELF AWAY

What are you giving to your clients? To the world?

THE SEVENTH SECRET: SHARPEN THE KNIFE

Are you polishing your writings, your ads, until they are perfect? Go for effectiveness rather than cleverness. Are you polishing yourself?

There is a wise old saying to this effect: ‘A great deal of good can be done in the world, if one is not too careful who gets the credit.’

People always ask themselves, “Who Cares”, “So What”, “What’s in it for me?”