How to speed up your learning exponentially
Here’s 2 mistakes most people make. First, They learn a subject at a linear pace.. And secondly, they learn one subject at a time. Real world skills involves several disciplines at once.
I figure i need to write this because in the entrepreneurship business, we need to learn multiple things at once in order to survive as a hustler for survival.
Here’s just the tip of the iceberg what an entrepreneur should learn:
They key to accelerated learning, learning quickly is :
- Taking action to learn (doing)
- learn by examples (copying exactly people who are good)
- learn from several subjects at a time (its all interconnected)
- learn by teaching (teach immediately what you learned)
- learn by having goals first (have a clear project and learn from there)
- have a clear outline of the subject before starting (have questions in mind before you start, skim and investigate the entire subject and outline it, have empty categories or a basic model of how things work where you can fill in the blanks later with details when you start reading)
I’ll give you an example of learning sales copywriting.
I find it funny most copywriters who worked for ad and branding agencies are English lit grads. They should be the last person to do ad copywriting.
That’s because most of them have preexisting beliefs against everything business in general. “Sales is sleazy!” “Writing like normal conversations is wrong! We should write in proper grammar and in proper sentences” “ Write about how awesome we are! Instead of researching everything about the customer and talk just about that” Finally, here’s the worst mindsets most copywriters have in ad agencies. “its just a 9-5 job. My job is time consuming aaand boring. Yeah, most of the time though, i do OT where I work non stop for 36 hours. Its tough gig.” What i mean is, they think their job is in trading hours. No if you’re doing it properly its not boring, you’ll have too much to learn. Its a thrill, its a ride, its an overwhelming experience, but its not boring. Copywriting and sales is all results oriented. It doesn’t matter how long you work hourly.
Here’s how a real budding copywriter will react when approaching learning copywriting.
oh shit, there’s so much to learn.
Basic english skills is just a prerequisite. Its not even close to the main criteria to hire a copywriter.
You need to learn Sales.
Its sales copywriting. You’re selling a product or brand message to customers. Its just sales in writing. Or sales in posters. Or sales in videos. But its still sales. How much do you know about sales?
Sales itself touches so many thing.
- human psychology — wants, desires, needs, pain and pleasure, aspiration, emotions
- behavioral science (what makes a person take action and what doesn’t. Hint: its motivation and ease to take action
You need to learn design.
Understanding typography — ease to read. The emotions typography conveys, — authority, friendlyness, newness, modern and hype etc.
Different contexts, like facebook posts, banner ads, print ads, video ads, twiter tweets, google ads, all have different context and you must tell your stories differently and accordingly. People have different moods and positioning in different mediums.
People communicate using stories. You’ve read the classics. You learned how to analyse characters and plots and other bullshit academic stuff. Now do the real thing. Tell stories. Learn to use stories to to bond, build trust and be likeable before you even start. Learn to tell stories to create a vision towards pleasure, and away from pain. Learn to tell stories to make your prospect feels you or your brand is just like them. Learn to tell stories how its like after they have bought the item or service. Finally, learn to connect the “closing the sale” and “taking action” after you told the story.
You’re in the media business now — attracting attention
Before everything even begins, you need your prospect’s attention. Learn from the entertainment business. Learn from the media business. The publicity and the tabloid business. You’re in the attention economy business now. Learn accordingly to shout. To identify your target audience. To highlight their pain in your headline.
Learn from negotiators
This is what i got. This is what you got. Let’s see if we can make a deal. Learn to be totally emotionless and impervious to emotions. Learn to say no from the start, okay to walk away anytime. Be totally non desperate — be objective, rational. Be process oriented, losses are natural, saying no after a long drawn sales process is okay. Craft offers, understand their pain and who they are, what specific benefits they want and highlight and position on them. Remove all posible risks and objections. Create the vision together with your prospects and move towards it, ending with the sale.
Learn from journalists.
Learn how they hustle to network, approach hard to reach people. Their objective of only finding the truth. (you should do that too. In your interview or research process, or pain finding process, don’t even think about the offer or the sales — learn everything about the client, the market, the competition, in objective manner. they could be totally not interested in your solution but hot for another solution. be okay with that). Learn to investigate. Ask questions and shut up. Ask really good questions by researching upfront and not waste your customer’s time. Go deep and find out the REAL pain, the real motivation.
Learn from scientists and engineers
Your interest is learning. Learning about your customers, the market, the competition. Learning about learning. The meta process in learning. Know the multidisciplinary nature of how things work and how they all connect together. Psychology — sales — negotiation — marketing — interpersonal relationships — social dynamics — decision behaviors. Be process oriented. Adopt the scientific approach and keep on testing. Iterating and improving the process. Learn along the way and never stop learning.
Here’s what you shouldn’t do when you’re a copywriter an ad agency.
Continue to learn English. Obsessed with proper sentences. Don’t waste your time. No one cares about proper sentences, or big vocabulary, or hard to understand big concepts. Write simple, write stupid and write improper and write like people talk.
Learn about your own product. You can get by learning and writing only about the customer, not talking about your product, and still make a sale. Ideally, do both of course. Just sayin.
spending only your “9-5" on writing the copy. You should work “24-7" on researching. writing copy shouldn’t need any time at all. Its very quick. Also by “24-y” i mean, whatever it takes to get the result. If it ended you taking just 6 hours but very comprehensive research, then by god you earn the time off.
So there’s just the tip of the iceberg what you should learn in copywriting 101.
Lots to learn right?
For entrepreneurs, that’s just one area to cover among many other things to learn.
So learn to learn exponentially, by following the accelarated learning steps above.
You’ll find that its the natural way the brain works. We learn exponentially, multidisciplinary at a time, and it connects quicker and faster. We think faster than we thought we know.
By doing and teaching, we learn even faster and close the learn and doing gap. We get immediate feedback. By copying experts word by word, through the exercise we learn to quickly get patterns, we get the doing effect, we pick up on the subtleties and we learn from the best, not the amateur. We get rid fo the “fat” and go straight for the lean. We skipped the years of experience if you normally go for generic 101 courses.
Accelerated learning is a must for any entrepreneur because the rate of change in the world and high uncertainty is a constant in the world. And its most likely against you if you don’t prepare yourself mentally and in meta of laerning.
This is the meta preparation you can take to 1: protect yourself from feeling overwhelmed, stupid, unmotivated (its all about the process — confusion is natural before clarity comes, clarity comes from taking action to move forward) 2. failing means you took action and you’re getting closer, its a feedback. 3. you have a goal in mind and results in mind, and by outlining you have clear learning objectives and you have a good robust model of how things work before knowing the details. You can read in accelerated pace and still catch up and comprehend, because its all fill in the blanks now with a model and framework in mind.