Conclusion to our Strategy

Overall we predict that the actions taken in this proposal will launch AncestryDNA to even higher sales numbers. Specifically we predict that we’ll see at least:

• 20% increase in site traffic and an 8% drop in bounce rate
• 10% increase to sales YoY
• 12% incrase in YoY follower/YouTube Subscriber count
• 8% incrase in YoY Ancestry Subscriptions

And with this, we’ll stay ahead of 23andme and sell more subscriptions in the process.