Class 1: New Media Strategies 2019

Introduction to the Course

Agenda:

• Welcome and Introductions
• Course and Syllabus Review
• Overview of the class Facebook Group and Medium as a collaborative platform
• Current Events
• Office Hours
• The New Media Landscape: A Critical Review

Reading:

Chapter 1 of New Rules of Marketing and PR

• “SOCIAL MEDIA TRENDS 2019: Hootsuite’s annual report on the latest global trends in social media” Hootsuite. Available on Collab Resources — Week 1.

• Browse through Pew Research Center Report “Social Media Use 2018”:

Due in Class:

On the class site on UVA Collab, go to the Forums section and please introduce yourself, giving insight into your professional experience (highlight experience, if any, in digital marketing). Please add one humorous detail about yourself to serve as an ice breaker for the class today. Also, please state what you would like to get out of this course. Important to be specific in this section as the professor will try to gear course material, as much as possible, towards the experience level and interests of the class.

Resources for Class 1
Resources for Learning How to Use Medium:

How to Create an Account on Medium:

Accounts - Medium Support

Writing on Medium:

Write post

Edit post

Support on Medium:

Medium Support