Class 6: Influencer Marketing and Community Management

Class 6: Influencer Marketing and Community Management

Agenda:

• Influencer Marketing and Community Management Lecture
• Social Ads Presentation, Part 1: Facebook Ad Platform (if we have time)

Reading Due:

• Chapters 11, 12 and 13 in e-Marketing Textbook.
• Chapter 16 in New Rules of Marketing and PR

"The CMO's Guide to Influencer Marketing" - Brandon Brown

Assignment Due (in Two Weeks — March 27th):

• Start With Why Branding Homework Assignment

Influencer Engagement Resources

Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc…

How to Gather 100,000 Emails in One Week (Includes Successful Templates, Code, Everything You Need)

From First TV to Dr. Oz - How to Get Local Media...Then National Media

How to Get Busy Influencers to Share Your Stuff

Influencer outreach is more PR than marketing or advertising