Class 8: Social Advertising, Part 2: Twitter, LinkedIn, Native Advertising

Agenda

Social Advertising Lecture, Part 2

Reading Due

Read Chapter 24 of New Rules of Marketing and PR
• Chapter 16 (Social Media Platforms) and Chapter 20 (conversion optimization), Chapter 21 (Data Analytics) from e-Marketing Textbook
• “9 Native Advertising Examples People Actually Enjoyed Reading” Hubspot.

9 Native Advertising Examples People Actually Enjoyed Reading

In 2012, the concept of native advertising broke onto the scene. Back then, who would have predicted the deep impact of…

blog.hubspot.com

Assignments

Work on Final Projects

UVA New Media Strategies

Written by UVA New Media Strategies

Editor for

2019 UVA New Media Strategies

@UVA School of Continued and Professional Studies Class on New Media Strategies in the e-Marketing Graduate Certificate Program

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