Class 5: Branding in a New Media Environment and Influencer Management
Agenda
- Guest Lecture: Branding in a New Media Environment and Influencer Management by George Resch (AKA Tank Sinatra), Director of Influencer Marketing at BrandFire:
- Influencer and Community Management Lecture
Assignments Due
- Submit final project ideas via email.
Reading Due
- Chapters 12, 14, 17 and 18 in:
- Optional: Watch Fyre Festival Documentary on Netflix (disclosure: contains potentially offensive themes: explicit language, nudity, etc.) Watch only if you are comfortable.
Additional Resources
- DON’T be a generic brand marketer:
- DO make sure your brand story connects with your audience:
