d y n a m i c s

ASK is a [microsite] for [friends of young adults, ages 12–24, with Asperger’s Syndrome] so that they may (a) learn to [empathetically communicate] with the target demographic and (b) [do not feel alone] in their struggles to do so.

_______________________________________________________________

This week I received feedback regarding my project in the context of multiple group critiques. These allowed me to see my own project through the perspectives of many different individuals, understanding the site, layout, identity and navigation through their eyes. It was incredibly insightful to uncover both similar and contradictory opinions to that of myself and to engage in conversation regarding the matter.

The major point that was touched upon during my critiques was the aspect of the ‘scribble’ affect. Primarily, what purpose did it serve? What was its initial intent and what is its current intent? Then, further, how can it interact with the site? Can it affect the postive/negative space? Does it interact with or run adjacent to the type? Does it animate onto the screen? And, is it one, larger scribble connected and weaved throughout the entire site or is it smaller, individual scribbles assigned to each step along the way? What works best for the intended purpose? That is, visually portraying the differentiation between an Aspie’s brain and a neurotypical’s.

I ideated further on these ideas after the critique, snowballing from them into a larger, more developed concept that you can see below. Here, I took into account more feedback I received regarding color play, type interaction and navigation. The key is to be dynamic while containing the chaos. To show the user where they’ve been, where they are and where they are going on the page. To weave an intricate, yet overly simplified web.

I also reconsidered the branding slightly in accordance with responses to critique which can also be seen reflected below.