How To Successfully Monetize An Online Game

In today’s congested marketplace, launching a new online game presents a series of challenges. It needs to be professionally programmed, be original concept or offer something new and be marketed effectively. Choosing a dependable hosting platform will ensure the game can be accessed without interruptions or downtime to keeping people coming back for more. Find out how in the instructions below:

All About The Benjamins

Game development should be geared around generating revenue. This might be a minor distraction to a programmer or animator, but it has to be the top priority among the development company responsible for producing the title and hosting it on cloud servers. While hosting a game represents one of the more affordable aspects of creating a new title, total development costs can quickly mount up. Therefore it’s crucially important to have revenue streams delivering from the day of launch.

Monetizing a new online game can take several forms:

  1. Up-front purchase price. A fixed fee, typically one or two dollars, is paid to download the title from an app store and enjoy unlimited access on that device.
  2. Freemium. Players are allowed to progress a certain distance, before being asked to pay for access to the remaining portion of the game.
  3. In-game purchases. From additional lives and power-ups to rare collectables and real-world souvenirs, many modern games encourage additional expenditure in-play.
  4. Subscriptions. Suitable for immersive or frequently-updated games, subscriptions generate steady revenue from players willing to sign up at the outset or after a trial.
  5. Sponsorship. A key driver of gaming revenue for almost 25 years, this can range from sponsorship of the whole title through to in-game branding opportunities.
  6. Advertising. Pop-up adverts are increasingly unfashionable in the online world, but there are numerous agencies specializing in banner ads and integrated advertisements.

Make Your Choices At The Game Development Stage

The decision about which of these options to pursue should begin at the game development stage. Any monetization is integrated into the game rather than being bolted on afterwards. Advertising can be incorporated into page design so it doesn’t appear on top of important in-play information. Of course some consideration should be given to methods of encouraging mid-game purchases. Competitor analysis will identify the monetization options chosen by existing titles and rival developers. Also, the burgeoning industry of game analytics is often used to spot behavior patterns that can solve issues in game development and marketing.

In-Play Purchases

In-play purchases have become a leading method of revenue generation in recent years. Players are often encouraged to make a series of modest purchases to accelerate their progress or improve their odds of succeeding. However, this requires a seamless interface linked to a pre-established payment system, since nobody is thrilled about suddenly being redirected to a PayPal login page. Instead, look for a hosting platform that can manage one-touch billing alongside provision of the game’s content. People are more likely to make purchases if they can do so with a single click inside the game’s interface. This is the business model every game development professional needs to aim for.

Don’t Forget The Legal Issues

The game development process also has to take into account legal issues regarding user-generated content and other such technicalities. If financial details are stored on the developer’s servers, a privacy policy should outline how fees will be taken and applied — particularly if the app is aimed at children as well as adults. Games marketed to an international audience should be scrutinized to ensure any payment models respect the laws, customs and etiquette of each potential target market. Finally, make sure that your cloud server provider offers scalable architecture with international reach to attract the widest possible audience and maximize revenue opportunities.

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