Investing in ODC

Ali Karabey
212.vc
Published in
2 min readApr 18, 2019

I first listened to Oğuz pitch at the Innogate event in November 2015.

By the end of the 10-minute session I wanted to invest in ODC.

· Oğuz & Emin established ODC in 2005, after accumulating years of experience in the corporate sector. They had left lucrative careers behind and funded the venture themselves, without any outside funding.

· ODC differentiates itself by the simplicity of integration to any company’s omnichannel strategy.

· ODC’s SmartMessage Marketing Platform provides an integrated, centralized and easy to manage digital marketing tool organizing activities across channels leading to improved engagement with audiences.

On that day in November 2015, Oğuz took us through their dreams;

They ran a profitable operation, yet had minimal international exposure.

The partners understood the need to go beyond Turkey and were challenging themselves to get to the next level; becoming a high-growth SAAS company with an international footprint.

Since then — they executed on that dream; ODC tripled its’s revenues, most of which it derives from +2000 global customers across the world.

We never lost touch with them since that day and made ourselves available to help in any way.

With the launch of our second fund we became partners.

We thank Oğuz & Emin for taking us along on the second part of their journey.

In this round we are also joined by Akportfoy and our partners in crime, Endeavor.

We have a long road ahead — looking forward to it.

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