Investment in Chooch AI

Numan Numan
212.vc
Published in
3 min readJan 15, 2020

As we kick off 2020, we ’re excited to announce our investment in Chooch, Visual Artificial Intelligence firm founded by two brothers, Emrah and Hakan.

AI is one of the most exciting and era-defining technologies of our time. Consequently, all kinds of news are flooding about AI, from technological breakthroughs to notable exits like Google’s acquisition of DeepMind or Apple’s acquisition of RealFace, with AI market size expected to exceed $190 billion by 2025.

Chooch is a complete visual AI Platform, with an API, a dashboard, and a mobile SDK. By combining computer vision training with machine learning, Chooch offers object recognition and facial authentication, with autonomous labeling, data collection, neural network selection, and more.

Detailed tagging of images and videos is a manual and costly process. Chooch AI can fully automate this process by cloning expert vision into the Chooch platform through its patented machine learning system, creating interconnected neural networks called a perception library. Creating a perception library simply requires uploading images for Chooch to learn.

This technology has revolutionary effects on media, advertising, banking, medical, and security industries. Chooch has been trained to perform in many of these verticals ranging from radically changing the security equation by doing facial recognition for thousands of people in minutes to seamlessly tagging photos for an international photo agency covering newsworthy events such as the Academy Awards, the White House and the Super Bowl. Chooch has proven its success in these aspects by reducing metadata costs for media publishers by 80x.

In addition to these possible functionalities helping companies in crucial operations, Chooch has been working with the State of California on something much more essential. Environmental protection, as the world recently witnessed the catastrophe in Australia, is one of the most pressing issues humankind faces today. One of the main reasons causing the environment’s destruction is wildfires; they are going out of control because of the lag between the initial ignition and its detection - exponentially harder for larger areas of vegetation. Chooch will reduce the time between a fire’s eruption and detection by scouring hyper-detailed imagery from satellites for evidence of wildfires largely invisible to the naked eye over 33 million acres of forest, saving lives and natural resources.

Chooch differentiates from other Visual AI technologies by not being solely available on the cloud but also supporting an edge connection, thus, being able to hold an immense number of classes in edge devices. Thanks to this unique ability, it can serve any additional needs. Also, when compared with traditional search engines, Chooch utilizes at least 7x more classes in its perception library, which makes it a more advanced and comprehensive solution. This advantage makes Chooch AI’s technology more efficient in solving enterprise-level challenges.

If you want a preview of its capabilities, sign up with a free account on their website or download Chooch IC2 and give it a shot.

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