I believe that the next four months are the most pivitol that the printing business has seen in my career. And the reason I say that is illustrated by the title of this piece.
Highest and best use is a real estate term used when valuing property.
“The incremental value of color versus black-and-white in a mobile world is $0"…
I admit I’m a bit biased. I’ve been in the printing business for a very long time as well as on the forefront of the digital photo and print evolution and I owe my career to the move away from film photography to digital capture.
