So here’s a theory I’m testing out: Having more followers, tweeting more often, and/or being followed by more lists doesn’t necessarily lead to more @mentions (the holy grail, at least for now). I’ve yet to determine what does generate @mentions, but I’m working on it…more soon. Link to more

Just how popular is YouTube with theatres and their audiences? What makes for a “watchable” video? Just who’s watching these videos and how do they find them? What’s the value in uploading videos to YouTube? Link to more.

Attempting to quantify the theatre field’s use of social media. What am I missing? Link to more. Also, Chris Ashworth responds.

Link: (A) Listed Theatres

Surprise surprise: number of followers is the best predictor of how many lists are following you(r theatre). @GuthrieTheater leads the group with 71 lists following them. Don’t forget to check out http://listorious.com/ for more.

Social media: everyone’s doing it…but just how often are they doing it? 14% of theatres are spending more than 20 hours a week on social media platforms. And what’s the point of all of this activity? For 50% of theatres, the primary goal is new customer acquisition. How much success are theatres finding with social media? Find out here.

Taking a deeper dive on one test twit to see what kind of online tools exist out there, and what we might learn from the mighty @pcsghost. Link to more

The gauntlet’s been thrown. I thought @americanrep was doing a great job engaging folks online so I wanted to track a little closer what they’re doing, who’s interested, and what the impact might be. Now if only this analysis could be standardized and automated…Link to more

Theatres adoption of the six most popular social media platforms versus November 2009’s unique visitors (measured in millions). Twitter is more popular than its size would warrant, blogs are slightly less popular than they should be. Probably because there’s such…

Could MySpace be the place for theatres to engage with younger, more ethnically diverse, and less affluent fans than Facebook and Twitter? Maybe; but few (fans or theatres) seem to still be making a concerted effort on MySpace. In fact, the avearge theatre gets more…