So here’s a theory I’m testing out: Having more followers, tweeting more often, and/or being followed by more lists doesn’t necessarily lead to more @mentions (the holy grail, at least for now). I’ve yet to determine what does generate @mentions, but I’m working on it…more soon. Link to more

Attempting to quantify the theatre field’s use of social media. What am I missing? Link to more. Also, Chris Ashworth responds.

Link: (A) Listed Theatres

Surprise surprise: number of followers is the best predictor of how many lists are following you(r theatre). @GuthrieTheater leads the group with 71 lists following them. Don’t forget to check out http://listorious.com/ for more.

Taking a deeper dive on one test twit to see what kind of online tools exist out there, and what we might learn from the mighty @pcsghost. Link to more

The gauntlet’s been thrown. I thought @americanrep was doing a great job engaging folks online so I wanted to track a little closer what they’re doing, who’s interested, and what the impact might be. Now if only this analysis could be standardized and automated…Link to more