Just how popular is YouTube with theatres and their audiences? What makes for a “watchable” video? Just who’s watching these videos and how do they find them? What’s the value in uploading videos to YouTube? Link to more.

Social media: everyone’s doing it…but just how often are they doing it? 14% of theatres are spending more than 20 hours a week on social media platforms. And what’s the point of all of this activity? For 50% of theatres, the primary goal is new customer acquisition. How much success are theatres finding with social media? Find out here.

Theatres adoption of the six most popular social media platforms versus November 2009’s unique visitors (measured in millions). Twitter is more popular than its size would warrant, blogs are slightly less popular than they should be. Probably because there’s such…

Could MySpace be the place for theatres to engage with younger, more ethnically diverse, and less affluent fans than Facebook and Twitter? Maybe; but few (fans or theatres) seem to still be making a concerted effort on MySpace. In fact, the avearge theatre gets more…