KCRT: the story of a Facebook Fan Page

Kansas City Repertory Theatre made the #2 spot on my list of Facebook Pages of highest average returns relative to their LORT peers. So I thought I would take a closer look at what they’re doing, how their fans are responding, who their engaged fans are, and what general conclusions I might draw about the state of the field at large. More here.

Is your theatre using Facebook Insights? Does what I’ve found track with what you’ve already learned? Do you have target goals set for user engagement? How are you using Facebook Insights to guide your Facebook strategy?