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Devon Smith in 24 Usable Hours

Jan 10, 2012

Sundance 2012 & Social Media: What’s a Filmmaker To Do?

Last year, I took an in-depth look at how Sundance feature films used social media during the Festival, and if social media was a good predictor of a film’s critical or financial success. With 9 days and counting until the 2012…

Devon Smith in 24 Usable Hours

Sep 23, 2011

Crowdsourced Voting: Modeling User Behavior with Math

Devon Smith in 24 Usable Hours

Apr 13, 2011

The Epic Facebook Experiment

For months now I’ve been wanting to do an experiment on Facebook but haven’t had the time. The Daily Beast finally beat me to it with their Cracking Facebook’s Code article yesterday, which shows essentially:

If you don’t have a lot of friends, you…

Devon Smith in 24 Usable Hours

Apr 4, 2011

Location Based Social Networks and the Arts

I’ll be teaching a workshop in a few weeks on Location Based Social Networks and the Arts in San Francisco. We’ll be chatting about Google Places, Yelp, Facebook Places, and Foursquare. I know there will be total novices in the crowd who’ve never used…

Devon Smith in 24 Usable Hours

Feb 28, 2011

The Social Side of Sundance

The Oscars were kind of lame last night so I decided to multitask and finally wrap up my research from Sundance. Last year I attended the Sundance Film Festival for the first time, and was struck by how much I relied on fellow festival goers to decide which films I should go see…

Devon Smith in 24 Usable Hours

Feb 1, 2011

#SupplyDemand: It’s all a matter of perspective

Ok, I can’t resist. I know you haven’t heard from me in months and months (I survived an 80 day trip around the world btw! More on that coming soon), but I wanted to submit a few thoughts on the #supplydemand discussion inspired by this talk by…

Devon Smith in 24 Usable Hours

Oct 4, 2010

Advertising ROI: a case for Facebook Ads

In a previous post, I shared the NYTN advertising budget breakdown. Today on Twitter I let a few interesting tidbits drop about how successful/not we were finding each of the methods of marketing, advertising and public relations, and enough interest was…

Devon Smith in 24 Usable Hours

Jun 9, 2010

A Rant Against Facebook

Ok, not Facebook per se, but a rant about theatres using social media inauthentically. I get it, you’re busy, there are a lot of social media platforms, and you’re not exactly sure which one(s) are worth your time. So, you decide to link your Facebook account to your Twitter feed and…

Devon Smith in 24 Usable Hours

May 9, 2010

Foursquare’s (Lack of ?) Growth

There’s no doubt Foursquare has grown substantially since the last time I posted data about them in January. In the first three months of the year (Jan 11 — Apr 11), at LORT theatres:

check ins have more than tripled

Devon Smith in 24 Usable Hours

Jan 12, 2010

Foursquare’s Ubiquity

Foursquare might just be the next Twitter. My initial research focused on social media platforms Yale Rep had a legitimate chance of using this year. Since we didn’t yet have a Facebook page, Foursquare didn’t exactly make the cut. None-the-less, I’ve been curious to see if any theatres…