Myspace

A look at where non profit regional theatres stand in the world of social media in 2009. The final research report to accompany my Social Media Strategy Recommendations for Yale Repertory Theatre. The good (hello, Facebook!), the bad (why are we still writing terrible…

Could MySpace be the place for theatres to engage with younger, more ethnically diverse, and less affluent fans than Facebook and Twitter? Maybe; but few (fans or theatres) seem to still be making a concerted effort on MySpace. In fact, the avearge theatre gets more…