Report

I’ve had the great opportunity to be working with Theatre Bay Area and Zoetica Media (aka Beth Kanter) on a year long project called Leveraging Social Media that includes mentoring 10 arts organizations while they create a fully fledged and operational social media…

For months now I’ve been wanting to do an experiment on Facebook but haven’t had the time. The Daily Beast finally beat me to it with their Cracking Facebook’s Code article yesterday, which shows essentially:

1. If you don’t have a lot of friends, you…

I’ll be teaching a workshop in a few weeks on Location Based Social Networks and the Arts in San Francisco. We’ll be chatting about Google Places, Yelp, Facebook Places, and Foursquare. I know there will be total novices in the crowd who’ve never used…

Let’s Talk Metrics

Social Media is growing up. We have more platforms and more thought leadership than ever before, but already our friends are…

A look at where non profit regional theatres stand in the world of social media in 2009. The final research report to accompany my Social Media Strategy Recommendations for Yale Repertory Theatre. The good (hello, Facebook!), the bad (why are we still writing terrible…

Social media: everyone’s doing it…but just how often are they doing it? 14% of theatres are spending more than 20 hours a week on social media platforms. And what’s the point of all of this activity? For 50% of theatres, the primary goal is new customer acquisition. How much success are theatres finding with social media? Find out here.

Attempting to quantify the theatre field’s use of social media. What am I missing? Link to more. Also, Chris Ashworth responds.