Strategy

The final presentation of our social media strategy for Vocalo.org happened on Thursday. It went really well, barring the fact that we went wayyyy over our allotted time. In the four days between the first draft of this that I posted online and our final…

My social media class is finally wrapping up, and our final presentation is on Wednesday. As you might remember, I’ve been working to develop a social media strategy for public media streaming radio station Vocalo. Along the way, I hoped…

This guy asks “What would VIP service in Economy Class Look Like?” His premise was interesting:

• Segment your audience via optional fees, so that people can pay for the services they want
• But still treat everyone great, no matter what they’ve paid…

Teddy Goff, of Blue State Digital, came to speak to my Social Media Marketing class last week. I’ve got to admit: even after reading his bio, I was a little jealous of Beth Kanter guest speaking at the Stanford GSB Power of Social Technology class. But ten minutes into his lecture…

I updated the social media strategy presentation for my Artistic Director/Managing Director/senior staff, incorporating more of the research findings, and corrected a few formatting issues. The meeting date’s been set: Jan 25! Of course, the marketing office has…