Vocalo.org: A Social Media Strategy for Public Media

My social media class is finally wrapping up, and our final presentation is on Wednesday. As you might remember, I’ve been working to develop a social media strategy for public media streaming radio station Vocalo. Along the way, I hoped to be able to apply what I know about how social media works in the theatre, and learn a bit more about the public media system. We’ve already written a paper about the current social media footprint of Vocalo, now our goal is to develop a strategy for moving forward.

Here’s where I need your help. What am I missing? What seems unrealistic or just plain wrong? Other than Slideshare’s (slightly annoying) habbit of reformatting font sizes, colors, and inability to maintain animating features…

UPDATE: very cool of both Andrew Gill (Producer, Chicago Public Radio) and Sylvia Rivera (Managing Director, Vocalo.org) to reach out to us with support and suggestions on the presentation. As a consumer, I really appreciate when companies notice and applaud the folks talking about their brand. As a student, it’s awesome to hear that the analysis is in line with what the company’s planning for the future.