Esports opportunities you probably haven’t heard of
Is this reality or rumors?
Opportunity is what comes to mind when the larger industry of esports is brought up in any context today. You could make a case for that ten years ago, but today it is especially true. Covid era accelerated the processes that were set in stone years back. Who knows where we can go from here and what lies ahead of seemingly ever-expanding growth of the industry.
And so it’s time to ask about the opportunities that accompany these strides of esports. And we’d like to look beyond what is obvious.
Many business opportunities may arise to the occasion, giving unconventionality with which brands and partnerships work in esports today. I previously touched on individual sponsorships, partnering with a Tournament or League, and becoming an official sponsor of a team.
Those are some of the obvious choices. Being an official sponsor gives your brand an overt straightforward representation. Say, consider having your brand printed out on all the jerseys on the event in Singapore. If you are a partner of the tournament, your brand is flashed on the screen like it’s the most important company in the world. If you sponsor an individual player, you are to leverage the immense opportunities of being exposed to large Twitch audiences.
Readers might think, can you get any more obvious with these opportunities? And the answer is: there are other opportunities that are bound to become obvious too in this age. These prospects aren’t to be discarded as mere occurrences in the buzz and hastiness of conventional esports events and tournaments.
Take media rights sales. Your club or team could see itself qualify for or be invited to a tournament, where you can benefit from a share of the media rights. That given your team is professional.
YouTube creativity can be rewarding too. Get a video crew and start a YouTube channel that documents how the esports club has been created. Draw content from that, and that will give you a platform to show your viewers all the news on your club. Audience is what you get.
You do the same with other social media (especially Twitter). Make sure to deliver a quality and relevant content regularly. The audience you gain can be later converted into revenue made on merch-sales, ads, membership sales, etc.
Affiliate programs are another opportunity in esports. They can be promoted on your social media accounts, earning provisions from every sale made through your channels.
If you set out to build a successful esports organization, your fans may feel inclined to consider donating to it because you provide them with great content. Adding a simple “Donate” option goes a long way giving your fans a necessary push to do the right thing :)
Renting out esports facilities of your organisation is another opportunity. Schools and other educational institutions can be the possible “customers” that your organization can contact. These institutions use the premises for teaching in gaming as electives.
You can also host viewing parties, BlizzCon events, etc. Contact every business in the region to offer your esports facilities as fun collegiate activities or activities at a Christmas party. That type of organizing is another opportunity.
Education is an essential part of esports today. I mean, look at what 27 Nerds are doing. Educating potential new partners is at the core of the esports business today. We are great at using social media, streaming and digital marketing to market ourselves and we use that knowledge. This gives the opportunity to sell online courses to companies on how to become great at digital marketing when it comes to esports. The potential to meet new partners choosing that route is immense and that’s why it should be taken seriously by the new business.
The latter thought can be interpreted as an injunction of some sort, but one simply doesn’t overlook the importance of digital marketing in esports today. It is one of the drivers of the industry and if you see yourself in the esports business, you should treat it as one of the cornerstones. This blog is a response to a high demand of this knowledge from the new business coming in. That’s why we set up consultancy sessions in everything related to how your business ought to look, what criteria you are to meet, and how your brand should be an example of your niche in esports. We in 27 Nerds already have answers to the questions you’re about to ask, and therefore we encourage you to get back at us here. Your business has all the chances to be successful in esports today.
