nameThe eSports broadcasts in 2022
The impact of eSports broadcasts on the development of the eSports industry is growing. Will media popularity maintain the level achieved during the global pandemic?
Sport has always resonated in society. Gaming tournaments have taken this interest to the next level. The eSports broadcasts attract millions of consumers every year thanks to the unlimited possibilities of the digital world. This figure has grown steadily and exploded exponentially during the pandemic. What is the reason for the media success of eSports and what are the prospects for broadcasts. Let’s talk about it.
The role of broadcasts in the gaming industry
Research on the psychology of gamers has shown interesting results. Media content grows into a separate sub-sector. People want to consume information from the world of eSports between playing and watching tournaments. Therefore, the topic of broadcasts is branched out in the interests of different target audiences.
Consumers of gaming content can be divided into three levels according to their attitude to eSports:
- casual rest;
- serious leisure;
- professional career.
The transition from one group to another is accompanied by the consumption of game content. The entertaining eSports gaming process and the media consumption of eSports events contribute to the growth of the industry more than attending eSports events. Since 2019, media rights have become the fastest-growing revenue stream in eSports, reaching more than $ 400 million.
The value of eSports is growing in the socialization of gamers and the creation of social groups without various restrictions, such as geographical, age, gender, or others. People unite around common interests in a particular game, and broadcasting helps to identify those common interests.
Platforms such as Twitch, YouTube, and Ninja allow market participants to conduct live streams, which is of great interest to the audience. Consumers share achievements and successes and even demonstrate their daily lives. Therefore, the number and variety of topics of broadcasts in eSports are growing. The intervals between sporting events are also filled with interesting content.
The eSports broadcasts during the global pandemic
Covid-19 stopped life on the planet in early 2020. Entire industries have failed. Against this background, the online entertainment industry has exploded wildly. The explanation is simple! Nothing else happened in the world.
The media coverage of eSports online tournaments has received a lot of attention from viewers. The benefits of online events have become apparent to millions of people around the world:
- people feel freer and at ease at online events;
- spectators from all over the world can join the tournament without having to spend money on travel;
- people feel protected in their homes.
Those who previously missed interesting events for various reasons had a great opportunity to join the reviews. Broadcasts simply kept the audience’s attention and did not stop the eSports industry because of the pandemic. For many viewers, gamers and fans, this has been a great psychological support in difficult times.
The media coverage of the tournaments was complemented by live streams, which gave the participants a sense of real communication. Fans were able to communicate with legendary players, distances and boundaries lost their significance.
Ukrainian gamers are still unable to return to live events due to the war. However, they do not lose touch with their like-minded people thanks to online technology. And Ukrainian developers of technical solutions for eSports continue to work.
The return to live events did not stop the growth of media coverage. People have appreciated the benefits of technology and continue to use it. There is a demand for the flexibility of new broadcasting technologies.
Features of the eSports broadcasting
The eSports broadcast production requires certain technological solutions and professional roles. Here are all the elements of a sports show:
- high-quality live image;
- work of a professional commentator;
- graphics solutions, mix camera and video streaming;
- light and musical accompaniment;
- compliance with the rules of staging.
The team can work remotely. Some professionals are involved in freelance roles. It is important to communicate and make decisions quickly. Therefore, software and quality equipment play an important role in the process of creating eSports broadcasts. And more! The rapid development of the industry requires new technological solutions.
The future of broadcasting solutions
As broadcasting branches into different forms of communication, there are different needs for technological solutions. The future of eSports media is diverse. Requests are various, including the broadcast of tournaments, entertainment content between games, chats for gamers, live streams, and interactive communication with fans.
To create a quality broadcast you need certain technical capabilities:
- software for your request;
- cloud solutions for data storage and processing;
- graphics platforms;
- working tools for communications within the team.
The variety of requirements requires a variety of proposals. Each client needs a special technical solution. Therefore, companies like our 27 Nerds must be constantly on the lookout for challenges and new challenges.
27 Nerds products include many broadcasting and streaming solutions:
- solutions for Twitch, YouTube, and Facebook streamers;
- creating a unique design, GIFs, and other elements to enhance your brand;
- development of unique products for the needs of the customer.
The growing public interest in the eSports industry does not stop. From entertainment for teenagers, this space grows into a special meta world. Rules and laws are emerging right now. This new space needs technical support and requires quick solutions.
This is an incredibly interesting time when the world around us is changing. The role of broadcasts in eSports will only grow and diversify. The development of technology will accelerate according to the requirements of the audience. Don’t miss this time.
