Nice to meet you.

And thanks for visiting :)

Since our beginnings in 2001, we’re delighted to see how design has evolved and been embraced as a competitive advantage. It’s exciting and at the same time humbling to see all the great ideas that are put forth by so many talented designers around the world.

At 2ejk, we’re happy to be part of the conversation and we hope to contribute by creating engaging and memorable experiences for our customers, developing distinctive brands and expressing our thoughts on the design process.

Design is a big investment in the long-term success of your company. So, I’d like spend time up front giving you a sense of what to expect when working with us.

Strategy & Vision

Inevitably, when I look back on past projects, I find myself wishing we had done more or done something differently. Part of this is the constant desire to improve, but it’s also the nature of design–to constantly evolve or change due to any number of factors (technology, fashion, Punxsutawney Phil, etc.).

The point? Design is as much about strategy and shared vision as it is about implementation. Since design styles are always changing, guiding principles act as a compass that will endure.

The Design Process

There are many discussions on “the design process” from ideation techniques, to human-centered design principles, to design thinking as a problem solving discipline. Do you really care about this? Maybe a little. But you probably care more about timeline, budget, and results, right?

After thinking back over hundreds of projects, we’ve found that the three consistent factors leading to success (outside of inspired design) are communication, agility, and accountability.

We communicate at every phase of the project so you don’t have to wonder about timing, budget, or what we’re doing.

Frequent communication leads to agility. If we’re heading down the wrong path, you’ll find out sooner than later. This agile approach, also buzzworded as “lean design,” can be used effectively to quickly test ideas on some of your customers.

An agile approach places the onus on us to create design solutions that work. We’re accountable at every step along the way.

The Handoff

Truth be told, we prefer thinking of and implementing new ideas more than we like servicing previous designs. And you’d probably be happy if you didn’t have to spend time and money coming back to us with minor requests.

To this end, we document our visual languages and design systems so that they’re extensible.

But of course, we’re always here for you if you need us ;)

I hope this gives you a sense of the care and responsibility we take with each project that comes through our doors. Please contact me with any questions you may have.

Paul Chang
Principal + Designer

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